Began in early 2000. Samuel owned two clothing stores and envisioned a unique style of jewelry to compliment his clothing line.
Samuel saw traditional in- the box jewelry as boring and mundane. Samuel learned to sketch jewelry and how to bring those sketches and concepts to life.
Samuel gauged his customers and saw that they craved "uniqueness, so Samuel got to work.
Samuel realized a new and exquisite line of limited edition and one of a kind 925 sterling silver jewelry line. His customer began calling his jewelry "wearable art". Thus Creative Motif was born.